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TOP 12 Things I Learned Working in Magazines

Here are the top 12 things I learned working in magazines & how they can help you today!

I was in my early twenties. I didn’t know much about business except that I looooved magazines. I had come from working in an international advertising agency and I was looking for something more stable, more human. When an agency wins a contract it hires, and when it loses an account it fires! I loved the idea generation side of agencies, the dreamy side, but the rest just really wasn’t me.

I already knew I loved communication in all its forms: brainstorming to find ideas, promoting great products, thinking of promotions, public relations, finding new angles to get our editors media invitations, pitching, negotiating, and coaching the editors & journalists so they would excel once they were on air.

The world of magazines has changed a lot. Many magazines no longer exist, but I still use what I learned in the industry every day. It really was the best school for me – it has built my foundation as a communications expert, sometimes I even say as a communications addict!

Here are the top 12 things I learned while working in magazines:

1. Put your best content on the cover:

Put your best content on the cover where everyone can see it – this may seem like common sense, but it’s one of the most important things I learned in the magazine industry. My father, who was an amazing entrepreneur, used to say “If you want to sell something put it in the front window for everyone to see, don’t keep it in the back store”.  This tip is based on the same idea. Today the best medias are on the web, so show your products off with great pictures, videos & content!

2. Innovate, don’t follow:

As a matter a fact, the motto at the fashion magazine I was working on was ‘Dare’. We were ‘avant-garde’. Our editor Dominique was an ex-international model. She was simultaneously gorgeous, innovative & daring. She would test the waters with people in the building & then she would ‘jump’! We were the first magazine to have a pink ribbon on the cover for breast cancer. We had naked models saying how 90% of women did not like their bodies, including models! It was always done with taste – never tacky & very classy. If you want to attract attention you need to dare, take a chance, stand out.  This applies on social media & beyond!

3. One success does not last for ever:

When one issue of the magazine sold out, we were so excited we would jump up & down in the hallways, but we still had to work on the next one. We had to win over our readers & buyers with each issue, every three weeks! This is a great reminder that applies to magazines and other businesses as well.

4. Success is rarely the product of one person alone:

Yes, our editor Dominique was amazing. Her energy and her passion were catchy & invigorating.  You could almost say it was all her… almost. She still needed inspiration and would often get it from chatting with the rest of us in the office. She had an amazing editing team behind her – the graphic designers, the photographer, the journalists & columnist, the proofreaders, the promotion & PR team that would give her visibility. The production of a magazine is similar to that of a movie – when a film wins an Oscar, it’s usually the product of many passionate people.  This also goes to show that if you work alone, you shouldn’t hesitate to hire experts to help you out!

5. If you fail, learn from it & move on:

Sometimes, we had issues of the magazine that were great successes. Other times, they were not so well received. There were some hard hits. On these occasions we discussed what happened, tried to figure out what went wrong & did used this information to do better on the next issue. Learn from your mistakes and failures, but never forget! 

6. Competition is good:

We would always check what our competition was doing. I truly believe that if we hadn’t had such fierce competition, we wouldn’t have worked as hard. We wanted to be first & more often than not, we were. It’s not always good to compare yourself with others but sometimes it’s necessary to get to your destination faster! One thing that always pays is to be one step ahead of the competition, no matter what your product or service!

7. Stars attract attention & help you sell:

It’s no secret that when we would put an international celebrity on the cover, we did very well.  It’s always good to have a star or the modern take on one – an influencer talking about you or your product. People will think to themselves, ‘They like it, I trust their opinion, it must be good’ & this leads them to buy! Influencers are the new stars today. Get them to use your products & talk about it – this is one of the best ways to attract attention and help you sell, no matter what industry you’re in or media you’re using.

8. You need more than one media talking about you:

When I would negotiate interviews with different medias, I had a list of more than 20 TV shows, radio station & print outlets to call. If we wanted to be sold out, I needed to make all those phone calls & get many positive returns! You don’t know who is going to say yes, so you need to cast your line out for all sorts of fish. When you want to be seen on social media, you need to be present on more than just one platform and post often. When it comes to social media especially, consistency is key!

9. Content is king:

The cover of the magazine advertises what’s on the inside. When you open the magazine up though, the content has to be excellent. If not, people will just stop buying it. If you want to be present in the medias & have an impact, you absolutely need to have good content.  If you use social networks or use video, make certain the content has value for the people watching.

10. Listen & understand what people want:

When I was working in magazines, we often did surveys where readers would write to us. We took their feedback and kept it – and them! – in mind every time we worked on a new issue. If you don’t show an interest in your audience, you will lose them. On a psychological level, people want to know they matter. If you do a video don’t just talk about yourself – be sure to address your audience specifically.

11. Know your raison d’être:

I spent a lot of time working on a daring fashion magazine. Whenever we hesitated in doing something ‘grand’ we remembered why we started and what our message was. Before you create your website, flesh out branding or work on being more visible, make sure you know exactly why you started. Along the way we often forget this, but it’s essential to know your raison d’être and keep sight of it along your journey.

12. When you are not challenged, move on:

I honestly had so much fun working in the magazine business. I saw so many different sides to the industry – I worked on promotion, public relations, event planning & magazine launching. I learned so much but eventually it became routine and I wasn’t having fun anymore. So, I left. I loved magazines but it was time to discover new things & take on new challenges. I can wholeheartedly say I did this – the challenge of working for myself is an ongoing adventure! I love working with small businesses, entrepreneurs & solopreneurs to help them find their essence & see them transform from lamb to lion!

I wanted to share these lessons with you because the experiences I had are always alive inside me. When I work with clients, when I coach them to find their essence & create videos, these are the rules that I follow. These lessons are also alive & well every day as foundations of the communication & marketing world.

If you need assistance with your marketing foundation, whether it be finding your essence, producing your videos, or finding your elevator pitch & that 2-minute message that will attract your next clients, please contact me. I would love to speak to you and see how my services can help!

LiZ

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The Secret of Successful Entrepreneurs

Prior to February 2020 I, like many of you, saw my husband before the work day began and after he’d come back from the office, with no first-hand knowledge of what went on in between.

Now that we spend all day working out of the same home office, I get a unique window into his life at work and a company other than my own. I can see him going through several emotions in one day. He is alone at his computer but is rarely really ‘alone’ – long live Zoom! No matter what may be going on in the world, he is in constant contact with his team. Watching them, it became clear to me that there is a certain energy, a force and synchronicity that emanates throughout a good team. When people work with a shared goal, they are often stronger and more effective than if they were working alone.

Whether you are 400 employees across the globe or 2 employees working from home, the rule is the same.  You have to know how to surround yourself with people who have the same values, passion, and who care about the success of the company.

When you’re an entrepreneur, you think you have to do everything yourself.

The truth is that as human beings, we are rarely good at everything. Disney was amazing at drawing, telling stories and had an amazing vision for the future, but he was really bad at accounting and business. Thankfully, he had his older brother Roy. John F. Kennedy had his brother Robert, his assistant Kenneth Patrick O’Donnell and many close advisers. Oprah Winfrey didn’t run a show or television network alone, she had her producer Sheri Salata, her chief of staff, her assistant & a mega team. Celine had Rene & many collaborators. Mandy from ‘Mandy’s Salads’ (my favorite restaurant in Montreal!) works with her sister Rebecca,…

We often think that there is such a thing as a ‘strong man’ or a ‘strong woman’, but I prefer to say that we are all as strong as our support system. In many cases, we think that someone is doing it all themselves, but that’s usually because their ally or associate just doesn’t want attention and stays out of the Spotlight.

Who can be part of your support system?  It can be a partner, a coach, an effective assistant – someone who has your interests in the foreground, with a healthy enough distance to help you make the right choices.

If you need help, ask!  We live in a world so technologically advanced that you can find the perfect expert at a click. Use the resources available to you! Ask around in Facebook groups or LinkedIn groups. Become a member of an RFAQ (Réseau des femmes d’affaires du Québec) or a BNI (Business Networking International) chapter. Look to your local Chamber of Commerce, PME Montreal, YES Montreal. You’d be amazed at how many people will offer help, especially in these difficult times.

The business world is not so different from our everyday lives. To be happy in life, you need a good support system. A  wife, a husband, a parent, a child, a good friend, a brother, a sister, a friendly neighbour… someone you can talk to, someone who believes in you without judgment and who can lend an ear and offer advice.

Batman had Alfred and Robin. Superman had Lois Lane.  Iron Man has Pepper. Obama had Michelle and Joe. Kennedy had his brothers and his team of consultants.

Who do you have?

We’re really stronger together.

If you need help with your message, your story, your videos, or your marketing, please feel free to send me a message. It will be my pleasure to see how I can help you!

If you need help with your website, social networks, graphics, sales figures, or accounting, I’m definitely not the right person but I’ll happily refer you to an expert or colleague who excels in the field.

Don’t be a stranger. 

Stay safe,

LiZ

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You Can’t Always Get What You Want

What if the Rolling Stones were right?

Have you ever wanted something so intensely and dreamed of it to the point of not seeing how lucky you already were? While you’re thinking about it, here’s a great example.

My father was an entrepreneur, a lumber merchant.

Grandfather playing with grandson

My father with his grandson

He was born on November 26, 1918 – I know, it’s been a while! It was a time when men dreamed of having a son to perpetuate their family name, their company…

My father was no different, he dreamed of having a son so that one day he could take over the family company: Bois Péladeau.

One day, my mother was visiting her doctor.  She was gaining weight, and it seemed that her hormones were playing tricks on her.  There were no little ‘blue-line tests’ at the time, so she went to the doctor who saw her right away and told her she was ‘pregnant’!

Everyone was very excited and my father worked twice as hard at the office, ecstatic about the possibility of finally having a son. He bought a new house, big enough for the growing family.

Months passed and eventually my mother went back to the doctor for a second pre-natal appointment. He told her the most shocking thing possible: she was not actually pregnant. He had made a mistake – instead she had a fibroid, dangerously big, and he had to operate immediately! He also told her that she would never be able to have any more children. All this in a cold and arrogant tone, devoid of empathy.

My mother was devastated. My father, furious.

My father had to grieve while also worrying about his wife (my mother’s) health, with the added stressor of having purchased a new house. It was inconceivable to him that a doctor would make such a mistake. He found the doctor to be carefree and inhumane.  My father had never met him, but he said that if he ever did…

Well, life is full of surprises! One day, my parents were invited to a cocktail party at a friend’s house. You already know the routine – have a bite to eat, shake people’s hands, introduce yourselves and chat. Strangely enough, the infamous doctor was there and introduced himself to my father, mentioning his title long before his name. Needless to say, when Dad heard his name as he was shaking his hand, the poor doctor was afraid for his life when he looked up. My mother had to take my father out of the cocktail very quickly, because she too was scared for the doctor’s life!

Finally, my mother calmed my father down and they comforted themselves by thinking about how lucky they were to already have two beautiful, healthy daughters!

As always, life goes on. Mum organized a garage sale to help her through her grief, and she sold everything & anything that could remind her of the arrival of a baby.

Since life is full of twists and turns, weeks went by and eventually my mother learned that despite the fact that she had been told that she would never have another child, she was pregnant and that this beautiful baby (me  😊) was going to show up in the spring!

You could say my parents had me late in life. I was an accident – I like to think I was a ‘happy’ accident. It’s possible that my older sisters didn’t always feel the same way though!

Poor dad, like the Rolling Stones famously sang: “You can’t always get what you want – you get what you need”. Maybe my father didn’t need a boy, but three girls!

Family wedding photo

My wedding

Why am I telling you all this?

Maybe because with everything we’re going through right now, I realize that I too have everything I need.  I would like to do more business, travel, have my friends and family over, but maybe right now, I need to realize how lucky I am with what I already have.

However, a good part of my life, I was always looking forward to something in the future: studying in Boston (because it would be more exciting than Montreal – never happened), my second child (who never came), the big party on December 31 (which is often more boring than expected) …

I’ve heard so many people say, “I’m sooo looking forward to my vacation, so I can finally have fun!” “I can’t wait for my retirement to finally do what I want!”. It’s like we’re living in the future. It might be possible that this whole crisis is to teach us to be more connected, more conscious, to live in the present moment, because we never know what awaits us.

I am a dreamer and an idealist, often wanting more, but I realize that my happiest, most precious moments are not always accompanied by grand music and fireworks.

When I think of my happiest times, strangely enough… they happen to be in very simple moments.

The time my 4-year-old son brought me a gift first thing in the morning, For mother’s day, a beautiful plastic bracelet he had made at the daycare (which I still have).

Plastic beaded bracelet

My son’s bracelet

Every May 28th, when I’m celebrating my birthday surrounded by my childhood friends, good food, good music & great stories. That moment when I stop to observe each one of them, and I tell myself how much I love them & how lucky I am.

When I’m with my family, my sisters, my nephews, my husband, and my son and we’re playing Queen of Spades and my sister Carole is trying to score points and we’re all laughing!

When Friday night comes, it’s ‘pizza night’ and I sit on the sofa by the fire with my hubby to watch a good movie and drink our gin & tonics that he prepares with his treasured recipe & with lots of love. The moment when we’re all cozy & he plays with my hair like he always has!

When my son, 6 feet tall and eighteen years old, says to me, “Good night, I love you” in the evening before going to bed.

When I walk with my dog every morning and she turns to me as if to say, “Did you see how beautiful it is around us?”

Time goes by and you realize that what you wanted intensely, might not have been what you needed.

My father had always dreamed of a son but life turned out differently and instead gave him three daughters that he adored. Later, he ended up with 3 grandsons of whom he was so very proud… better late than never!

Grandfather with two grandsons in tuxedos

My father with his two grandsons

I believe the happiest times are not found in the future but in everyday life.  Every day, if you are conscious enough and you open your eyes wide enough, you can find little jewels!

So, it seems the Rolling Stones were right… “you can’t always get what you want but if you try sometimes, you just might find, you get what you need”. Thank you, Mick!

If you liked this article please share it – hopefully it could do a friend some good!

Please give it some love & comment below, I’d love to know what you think!

Stay Safe!

LiZ

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My Father’s “Why” – Integrity, business and fathers

Integrity: The quality of being honest and having strong moral principles.

This is the story of a passionate man. Passionate about work, family and life. What drove this passion? His clear purpose to avenge his father and be a great dad.

This is the story of my father and the events that made him the man he was and me the person that I am.

Born in 1918, he would have been 100 years old this November.

My father was a protector. Probably because of what was once taken from his family. You see, he was very close with his own father, Henri, who tragically passed away when my father

was just 17.

Henri was an entrepreneur with integrity and passion. Peladeau Lumber was his business.

In the 1920’s, when hardly anyone was travelling abroad, Henri imported the latest technology – a machine to make his business run faster and better. He was very avant-garde, always staying one step ahead. Nothing could stop him. At a time when business was monopolized by the English, my French-Canadian grandfather stormed the gates of entrepreneurship in Quebec.

And he made his mark. He went to mass every night, had a golden tongue, lived with integrity and suffered one fatal flaw – that he believed everyone else was honorable, like him.

My grandmother tried to warn him with the wise words, “There are no friends in business.” Sadly, she was right.

My grandfather did business with two people he believed to be friends. People he believed lived with integrity, spoke the truth and were honorable. They were not. And he lost everything as a result.

Shortly after that devastating loss, he died of throat cancer.

My father suffered greatly from the loss of his father, a man he admired, respected and considered his “buddy”.

Henri was generous to a fault, happy to treat the neighborhood children to ice cream while his wife waited anxiously at home for the groceries he had been sent out to buy. In the eyes of my father, Henri was everything he wanted to be. A good person, a good father and a good businessman

When Henri died, many of his so-called “friends” disappeared. When my grandfather had been a rich and healthy man, the family was very popular. When he lost his company and was diagnosed with cancer, it was as if people thought his downfall was contagious. A whole community disappeared.

Sadly, cancer and poverty bring the best and the worst in people.

That experience became the foundation of my father’s character. He became very careful about who he associated with and never granted time to superficial people.

He once said to me, “The most beautiful inheritance is to receive nothing because it gives you the motivation to want to get back what you lost.”

The house in Outremont, the cottage on the waterfront in St-Eustache, the business, his name. My grandfather lost everything except for the love and admiration of his son.

My father started his revenge plan young and followed in his father’s entrepreneurial footsteps. He went to war and, during his stay in England, studied to be an accountant in order to understand figures and ensure nobody ever played him. Then he took a long distance course to learn everything about lumber (this was long before the internet!).

He started work at a leading lumber company, working his way up the ladder to become vice president. Working almost day and night, he ended up in the hospital after suffering a heart attack. When the doctors ordered him to rest, he decided it was the perfect time to open his own business. Against, of course, the advice of the doctor and my mother!

My father’s priority was to put his plan into action; to build his new company from scratch and reclaim his father’s honor. He made a name for himself in the lumber industry and his business thrived because it was built on solid values.

When he turned 86 years old, after living a good life and achieving his purpose, my father left to join his father. But his company continues after more than 60 years, thriving on the same values of commitment and, above all, integrity.

My father’s “why” was to build a company and a life that would have filled his father with pride, as much in family, as in business, as in life.

He wanted more than anything in the world to finish his father’s work of being a great dad and building a great business, both based on solid grounds.

100 years after his birth, the legacy lives on. His why, his purpose, is in Bois Peladeau and in my family’s household. His business partner is now 88 years old and still goes to work everyday because he enjoys what he built with my father so much and now continues to build the future with his son.

In my own business, I keep the legacy strong as well, surrounding myself with people like him and searching out only clients, partners, suppliers and friends with integrity and authenticity. My father was often described as the lion of the family, and I have even infused that into my business. Lions resonate with courage and integrity – the cornerstones of Lionzest. To live with integrity is my grandfather’s inheritance and it is the best inheritance!

Aside from always living with integrity, the greatest lesson my father and grandfather taught me is that a successful business starts with understanding your “why”. Your passion, your purpose is what drives you forward and empowers you to connect with your audience.

This is why, before each video (since the camera does not lie) I ask my clients to be fiercely authentic. That authenticity is what I find most attractive in business and in life, and it’s what resonates with your customers.

What is your “why”? Don’t worry if you’re not clear on it. That’s where I come in. Contact me today. Together, we’ll uncover your “why” and make you shine!

Thank you, Dad. Thank you, Grandfather. Happy Father’s Day, wherever you are!


 

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What’s Your Story?

Why are stories important?

As a child, what did you want to hear most before going to bed or to help you understand something? A story!

Why would it be any different when we grow up? I don’t think most of us want to grow up. Deep inside each of us is still a child who loves hearing a good story.

A good story is captivating. Engaging. It draws you into a new world, letting you explore new possibilities and adventures through your imagination.

When people ask you what you do for a living, usually what they’re really asking is, “What’s your story?”

They will ask things like, “Where did you study? What do you do from 9 to 5? Where do you live? Are you married? What are your hobbies and interests?”

It all translates to, “Tell me a story.”

Story is how we learn about each other, understand each other and find common ground. It’s how we answer important questions that we usually can’t ask outright. Questions like, “What are your values? Do we have anything in common? Can I relate to you? Do I want to be your friend and encourage your business? Can I trust you?”

Stories are what being human is all about! From the beginning of time, long before writing (let alone video) existed, we have been telling each other stories.

It is how we connect. 

We all have a beginning, a development and an end. A life story. When we know someone’s story, we connect with them. We understand them and relate to them.

When choosing to buy a product or engage a service, don’t you feel better about your choice when you know something about the company, the brand or even the business owner? Would you feel at ease buying from a company you knew nothing about? Unless you’re a robot, your answer is probably no!

How often do you meet someone and almost immediately ask yourself, “I wonder what her story is?” You may even make one up in your mind if they don’t tell you right away. Story is that powerful! But even then, we want to know the real story. We want to know if we should stick with the person or not. Invest more time with them or not. We want to know what we have in common with them, if we can trust them and if they are likely to understand us!
Business is ultimately about relationships. Those relationships start with a story. Customers, clients and even partners want to know your story because your story is your identity. Your story tells them if you’re on the same wavelength in business and in life. If you’re someone who can understand their needs and wants. If you’re someone they can trust.

Story is the best way to get to know you and decide if they want to have a relationship with you or not.

Here is a good example:

I recently met this great businessman in Vietnam: Let’s call him Mr. Liem for the purpose of the story My friend in Montreal had been doing business with his company for three years, but because of the distance, he had not had the chance to see him face to face often enough. So, to make business easier, my friend decided to pay him a visit.

Since I was in Vietnam with my friend, Mr. Liem insisted that I come along for dinner. He told us about his childhood during the war when they had nothing to eat, how his village had vanished and how he was planning to build a new one by the ocean. He even invited us to visit in 2020 and, just like that, we were part of his story!

He told us how he had wanted to become a lawyer and an artist, but that he ended up being an entrepreneur. He told us of the beginnings of the business that was started 20 years ago, how they started with just five employees and had grown to over 2000 with clients across the globe. And now, he was so happy his son was on board.

What a nice success story!

Mr. Liem was captivating and had charisma. There’s no question that he was charming. But what I really fell in love with were his stories.

His stories bore his humanity. In our minds, we saw the narrative of his life unfolding. His character, his strength and his business.

It was only one short dinner, but because of his stories, it was enough to learn that we shared similar values and were all on the same wavelength. My friend was even more excited to be visiting his business the next day.

By sharing his story, freely and with authenticity, we felt he had opened up to us. We had connected. Even I wanted to do business with him!

Throughout my career, I have met many business owners and entrepreneurs. Not all of them stay in my memory. But those with a story, who share their story, are the ones I never forget. It is because of Mr. Liem’s story that I will always remember him.

When someone dares to open up to you, you want to have a relationship with them. You want to support them, be their friend, connect with them.

When you have a story to tell, people relate to you. It is the start of a relationship.

If we were not human, we would probably be satisfied simply with a product or service. But, as humans, we are always hungry for a good narrative. We want to buy a product, but we want a story behind it too. We want something that makes it human. Something we can relate to. Something to captivate us.

If you want to be remembered, tell your story.

Now, you probably don’t have the time (or budget) to invite everyone to your favourite restaurant.

But you do have time for a two minute video.

How do you tell a captivating, engaging story that draws people in with just two minutes? That’s where I come in 😉

Contact Me!

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First Impressions Matter More Than You Think!

 

Are we that superficial? Yes we are!

When you watch the Oscars or flip through magazines at the grocery store, is your first instinct to check out (and comment on) the clothes, hair and makeup? Of course! We all do it.

So… why would it be any different when people visit your company’s website

Let’s make one thing clear: the most powerful marketing and sales tool available today is video.

But if you put that video on a website from 2012, that video alone will not convince anyone to buy from you. Your favourite celebrity can have their hair and makeup on point, but if their dress looks like a #ThrowbackThursday post come to life? Nobody’s buying what they’re selling.

Why? Because first impressions matter. Once you have someone hooked, of course they want to dig deeper and find out more.

But feeding that first, superficial impression is critical.

Cupcakestop

Your website is your storefront.

Because as they say, you don’t get a second chance to make a first impression.

So take care of your image. As strongly as I believe in the power of video, video is not magic. Nothing is. You need to address the whole package.

Here’s an example. A friend of mine owns a dessert store that is heavenly on the eyes and stomach. I love everything he makes and have been a happy customer for 10 years!

A while back, he told me he was closing his downtown store to open an exclusively online store. That sounded great! As long as I could still buy the goodies I love, I was happy.

So one day, I start craving something decadent. I do a search and find both his website and Facebook page.

“Oh no!” was my first thought, “That can’t be him. That is not the product and company I love.”

What happened??? Turns out, he had recently spent $3000 on a website with tons of text… and no pictures. SO what….The French and English text were all cluttered on the same page and there were no tempting images of the delicious desserts I remembered.

Looking at it, I wanted to pull my hair out!  Totally LOST opportunity for anybody who lands on this website. It is life and death for his business. It is thousands of dollars, it is PR opportunities. Or people who would call him for a “cupcake wars” show…

Yes, we, as customers, are that superficial. First impressions count, even for customers who know your product. They can have doubts if what they see doesn’t reflect the quality they expect or remember. The last thing you want your POTENTIAL clients to have…is any doubts…they are already analyzing if they want to give you their money or not…and there are other people who can help them solve their problem, put EVERYTHING on your side.   Your image is the equivalent of your product. When you can not be present in person, your website, social networks and videos do the work for you. If you don’t look good, sales won’t look good either.

Your website is your storefront!

Life moves fast, fast, fast. People’s eyes move even faster. What you present to the world has to be visually attractive and has to make people want to buy from you in that moment.

Here’s my advice to you: Yes, your client is that superficial. Accept it. Cater to it. Put your best foot forward on your website and social media profiles. Show off! Don’t be shy to look your best or make the mistake of thinking it doesn’t matter that much. It matters SO much!

Invest in some amazing images, reduce the amount of text on your homepage, use a nice font, put some thought into your colour scheme and post some engaging, quality videos that make your company come ALIVE!

Sometimes when you are “in it” it’s difficult to see from the outside. That’s normal. That’s why people like me exist! 😉 With 25 years of PR experience, having been responsible for cultivating that critical first impression for clients to show the world, I know what to look for and I know how to make you shine.

On our first meeting, I listen closely to what you have to say about yourself, your business and your goals. I take a good look at your image: website, social networks, elevator pitch… all of it.

From this deep dive, I create a video concept to present to you. Something that truly makes you shine. But it’s more than a video. It’s a basis for your image, your first impression. Once you are happy with your image, I coach you to be the best that you can be on camera

The end result is a powerful tool to boost your visibility and attract your next clients. It’s a fast and easy process where you sit back and I do all the work!

Don’t put your business’s image in the hands of someone just because they are family, friends or have done a few websites in the past. Do what you have to do to make certain your product and company look their best!

Tell your story, use video as a way to stand out & do the selling when you are not there!

We are superficial. We will run to your store if you show it off and make it shine. But we will also turn away if we aren’t drawn to what we see. Call me. Let’s make you shine!

 

Cupcake image

image is everything

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