I am Elizabeth Peladeau, founder and Chief Lion at LionZest.
In fact, I am LIONZEST.
Growing up, I often found myself in the role of protector and voice of the underdog. I was confident and always knew the right thing to say to make someone feel good or to scare off a bully. I sought out people who were insecure, shy or introverted and wanted to help them feel more confident. I would listen to their stories and build them up, so the next time a bully came around, they would no longer be scared.